Nowadays, many websites are being made with separate Frequently Asked Questions page. Including this page on a website is important for answering queries of both current and potential customers.
The FAQ page is important for converting your website visitors into customers. This is because the FAQ page helps them to know more about your products and services without even calling or chatting with your staff. It also saves the time of your customer support team. Hence, an FAQ page is essential in websites today to enable you to provide a solution to users by already answering questions that may come to their mind.
Benefits of adding FAQ content
Here are some reasons to create a separate SEO-friendly FAQ page:
- It improves your website’s SEO rankings on Google and other search engines by showing that your website focuses on helping and educating people about your products.
- It helps in attracting more potential customers while building their trust in your business.
- It also helps in refunding, as well as customer service inquiries.
How to build the FAQ page to help your SEO strategy?
Here are some useful ways to consider FAQ page for improving SEO strategy:
1. Use long-tail Keywords
FAQ pages allow you to use targeted long-tail keywords to rank higher in organic results in Google, as well as other search engines. However, you need to make sure that the keywords used are important and related to your business. You may even use specific tools like the SEM rush for finding relevant keywords, editing them and optimizing them from time to time.
2. Create internal Page Links
Most answers in your FAQs can be explored and developed to create deeper content to reach different internal pages on your website. Keeping this in mind, you can create blog posts with content where you can add FAQ answers while improving your content marketing strategy.
3. Use Relevant Content For Social Media Strategy
With all questions being answered in the FAQ section, it’s possible to create relevant content that helps in improving your social media strategy and brand awareness. For instance, you may create some posts with just an answer for each question to educate and engage the audience. While social media results won’t impact the organic results directly, they play a major role in SEO.
4. Stand Out From Competitors
Check your competitors’ FAQ page and see what you like the most in their FAQ page, as well as what keywords they’ve used to get traffic. After that, you have to ensure that your FAQ section is better than competitors to get higher traffic.
5. Make Your FAQ Page Interesting and Fun
Try to make interesting FAQ pages with attractive images, videos and GIFs. This will increase users’ fondness, as your FAQ page will be more amusing and entertaining to them.